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Day July 29, 2010

Echo 2010 – Reworking Church Communications

Breakout Session 3: Tim Schraeder – Reworking Church Communications @timschraeder

Adapted from the book Rework. These are statements that you need to unpack.

No one cares about your church.

  • While this is scary for some, it is really exciting. Now we can reenter the culture.
  • We have the opportunity to show them we care.
  • We assume that people just automatically care, but they really don’t.

Authenticity

“Keith Richards exudes authenticity. There is no gap between what he claims to be and what he does.” Dan Merchant

Creative Meetings

There was one portion of Carlos Whittaker’s session that stood out to me: being creative with creative meetings.

Often times, we gather together with our laptops, listen to the event or concept that needs creativity applied to it, then the music people open iTunes and the designers employ google images and we use these mediums to gain inspiration and thusly share “our” ideas. And it’s from there that we apply “creativity” and “give life” to this concept or event.

Echo 2010 – Less Clutter

For those of you that don’t know, almost everyone from Vintage 56 is at Echo Conference 2010. It is amazing, and many of us will be posting our takes on the sessions here. For the most part, I will just be giving you my notes. I hope you enjoy.

Breakout Session 2: Kem Meyer – Less Clutter. Less Noise – Beyond Bulletins, Brochures, and Bake Sales (Her book) @kemmeyer – She is Communications Director at Granger Community Church. She spent 15 years in marketing for an ad agency before working for her church.

Communication

Whenever I think of the word skill, my brain drifts off to the scene in the movie ‘Napoleon Dynamite’ when he is telling Pedro that he doesn’t have any good skills. (*Disclaimer: if you haven’t seen Napoleon Dynamite… ….. ….. … whatever.) I always laughed at his naming “nun-chuck skills, bow hunting skills, computer hacking skills”. His point was: girls only like boys who have great skills. This is the same for communication. People like people who have great communication skills. People get along better with people who have cultivated great communication skills. I think people are born with a natural sense of communication. For instance, a baby cries to communicate it has a nasty, dirty diaper and it wants to be comfortable again. A baby will also smile to say, I’m happy, revealing it’s inner emotion. And the one thing I love about babies: they are completely genuine. Their communication is never hindered by lies or deceit or what’s relevant and hip. It’s pure and from the heart. They’re not trying to get anything else across except to tell you what’s on their heart (or in their diaper. You pick).