Breakout Session 3: Tim Schraeder – Reworking Church Communications @timschraeder
Adapted from the book Rework. These are statements that you need to unpack.
No one cares about your church.
- While this is scary for some, it is really exciting. Now we can reenter the culture.
- We have the opportunity to show them we care.
- We assume that people just automatically care, but they really don’t.
Know your real competition.
- It isn’t the church down the street.
- It is the forces of darkness around us, and the things that pull people’s time.
Forget your mission & your vision.
- It is not moving.
- Our generation is one that is moved by passion, causes.
- Mission tells us where we want to go, vision tells us how to get there, but passion is the fuel.
Technology isn’t the savior.
Be inspired. Don’t imitate.
- If we are the most connected group to the creator, why are we the lease creative.
- The biggest sin we commit in our work life is copying and pasting.
- When we are copying, we are not really understanding what it took to get there, and understanding is key to growing.
- It is vital that you pull the creativeness out of you.
Constraints are a blessing.
- Often we use our limitations (things we don’t have) as an excuse.
- The constraints can force us to be creative and make us dependent on God to figure out what to do.
Flawed is the new perfect.
- In our day and age we don’t trust advertising.
- We connect with real people.
- It is ok to mess up, because that is how we show that we are genuine.
- It isn’t an excuse to be lazy, but to let our real colors show.
Stop speaking in tongues (Christianese).
- We have a confusing language in the church world.
- We have to find a way to explain the most important message ever with care.
You don’t need a marketing budget.
- Our culture is over marketed.
- We do a bad job at marketing anyway.
- Church Marketing is the some total of everything your church does.
Don’t Communicate… Curate.
- What matters most isn’t necessarily what is on the wall of the museum, but what is not.
- A curator decides what needs to stay and what needs to go.
- We have got to learn to stick to what is truly essential. Get to the core message.
- We can add more later.
- Sometimes we have to sacrifice good ideas for great ideas.