Author Jeremy Greenawalt

Echo – Day 2 & 3

On Friday afternoon, we successfully finished Echo with almost our entire team intact. Courtney, was counted among the casualties of conference germ warfare on Friday, but she has now recovered. Every year I walk away feeling encouraged and energized in a different way that leads to fresh breakthroughs and personal improvements.

My (personal) highlights of Thursday and Friday:

  • Saw Joshua Blankenship in the flesh after stalking his work at NewSpring.cc
  • Listened to Andy Crouch dissect Ratatouille and sing a great Tom Waits song
  • Gave away some VIN56 t-shirts and a signed copy of my very own book(!)
  • Heard Steve Taylor say “I used to do some music”
  • Saw the raw edit of Blue Like Jazz and picked it apart with a room full of movie geeks
  • Hung out at the Ginger Man and talked about Kyle Steed’s beard
  • Toured Woot! headquarters and got a free Bag of Crap!

Overall, the most important thing that I discovered from mashing together ideas and observing people that I look up to was that my passion is storytelling (not that I can do it naturally). This may seem shallow and obvious, but it clears up a whole lot of my wrong thinking and gives me more freedom. For one thing, this explains why I seem to love design, writing, films, and my role as creative director equally; I see all of them through the lens of storytelling even when the medium changes. This also clears up my particular viewpoint I offer at Vintage 56. I’m not simply the “detail-oriented” or “big picture” guy. I see both the details and sweeping arcs that matter for the emotion, story, and user experience of a site or design. I’m also going to stop beating myself up for not noticing when little details are not consistent. My job is to make sure we tell a consistent story, and we have other great people to be passionate about the things I’m not so good at (like little consistencies in visual design).

Echo 2011 – Day 1

In our offices, we love Echo. It’s the only conference that belongs to everyone on the team (including interns) – all 12 of us. While one or two of us may get to attend SXSW, or T3CON in San Francisco, only Echo is for everybody (partially because it’s in our backyard, Dallas). Echo brings on a sense of camraderie and unity, and it reenergizes us for the year. It was with this overwhelming sense of purpose and joy that we descended on Echo like the Spanish Armada was supposed to descend on England (they didn’t, but that’s a different story).

Trinity Church App Released

Our first iPhone app, built for Trinity Church, was released today! It allows anyone to watch the live stream on Sundays or watch on-demand sermons from the past few months. If you don’t like watching it on a small screen, you can use AirPlay to send the live stream or on-demand sermons to your Apple TV. I’ve been using it for the past few weeks when we haven’t been able to make it to church (as the husband of a busy wedding photographer), and it’s seriously been awesome. Check it out on the App Store!

 

My Writing Process

I documented my writing and creative process for “cross-training” at work. The tools I use in the video to write and design are Scrivener, Byword, and Photoshop.

Like when I write, Radiohead (Like Spinning Plates) plays in the background. I recorded and edited everything using ScreenFlow.

The software I (creative director) use to live and work