I had the wonderful pleasure of experiencing SXSW Interactive in Austin this year. Jeremy (the Creative Director at Vintage 56) and I drove to Austin and stayed in the Hampton North for the entire event. What follows is an stream of consciousness, post-perception of it all [streams of consciousness can't be held accountable for their grammar and punctuation....;)...]
Amazing amounts of people. Truly. How do you pull off something this immense? All the workers like millions of ants independent and still coordinated. I really like Austin. More than I realized. I love the restaurants and the streets and all of the people talking, learning, moving, thinking, growing. The culture is really diverse. Throngs of nerds interacting with scores of artsy hipsters. It’s crazy.
How do you digest this much information? Intense sessions about almost anything. Brain fried by end of day 2. Tired and exhilarated all at once.
Finally got it (by day 4). This is how you are supposed to do SXSW. It is about learning, but it is also about the flow. The culture. The ability to take in what you can and not just pushing to do everything. Walking up and down Sixth street and talking to my peers / possible colleagues is every bit as vital.
So glad to have gone. So glad to come home also. Need to rest and digest before next year.